Branding

Starbucks gets it. McDonalds gets it. Ford gets it. Fellowship church gets it.

Consistent message from the pulpit to the staff member to the volunteer to the guest.
Cups, hats, books, every print material, signs, and even projection screen backdrops scream Fellowship's logo.

They have created brand loyalty. You see the logo, relate the church experience to the logo, and you feel like such a part. What a idea.